Two Sides promotes the responsible production and use of print and paper, and Print Power promotes the use and effectiveness of print media in a multi-channel market, to media and marketing professionals across Europe.
Prinovis UK brings considerable backing to the Two Sides and Print Power campaigns adding further strength, influence and support to the initiatives as they continue to promote the power of printed communication and inform and counter current misconceptions about the environmental impact of paper-based media.
Commenting on the company’s decision to join the Two Sides and Print Power campaigns, Richard Gray, Managing Director of Prinovis UK Ltd, says, “Prinovis UK has long advocated how the role of print can offer a return on investment to its clients over and above the digital alternatives. As one of the UK’s biggest printers we are well placed, together with Two Sides and Print Power, in providing leadership on this issue and are convinced print remains one of the most important parts of the overall media mix.”
He added: “Supporting Two Sides fits with our Corporate Responsibility strategy, which has an emphasis and commitment to manage the impacts of our production process, and with a sourcing policy for sustainable materials.”
Jonathan Tame, UK Country Manager for Two Sides and Print Power is keen to develop the relationship with Prinovis UK and work together to achieve industry-wide goals. He adds, “Prinovis UK’s support is hugely important and testament that these campaigns are embraced by all parts of the Graphic Communications Value Chain. We’re currently having great success, supported by magazine and newspaper publishers, with ‘No Wonder You Love Paper’, a campaign aimed at changing consumer perceptions about print and paper’s sustainability”.