Workshops for advertisement professionals
Prinovis teams regularly inform employees of publishing clients about processes and possi-bilities with respect to advertisements and special inserts. Through these Ad-Special-Workshops, Prinovis intends to optimise cooperation with publishing clients.
But what we can learn at these workshops? There are two points of departure:
- Advertisements, formats, inserts and so forth which the ads salespersons can offer and confirm with their clients on own responsibility.
- The search for (new) forms of advertisements, formats, inserts etc. which may be ad-ditionally realised through re-structuring or add-on units. In these cases, Prinovis staff are involved insofar as they provide advice and knowledge in the development of, for example, new bound inserts – checking whether the idea is feasible.
For the complete article, please click here (pdf).
(31.10.2007)
