Prinovis UK releases short film ‘Print Can Be’

Prinovis UK has released a new short film entitled ‘Print Can Be’ which features its Liverpool print plant and promotes the continued effectiveness of print in a multichannel world.

The film can be viewed at https://www.youtube.com/watch?v=k-gDm_2QE80.

Reflecting on the city’s industrial heritage, the Liverpool based company takes its inspiration from Night Mail (www.youtube.com/watch?v=zmciuKsBOi0)the acclaimed 1936 documentary produced by the GPO film unit about the London to Scotland mail train which featured a poem by W H Auden one of the greatest English born poets of the twentieth century, with the rhythm of the poem imitating the motion of the train.

‘Print Can Be’ reproduces this affect as it shows print products being manufactured across its fifty acre print plant, with its printing presses at the heart of the action.  The film was produced by local media agency Liquid and features narration penned by Prinovis UK Managing Director Richard Gray.

The film is narrated by Ben Davis, Head of Marketing and Communications at the Reader Organisation.  The Reader Organisation is Prinovis’s charity of choice for 2015, based in the same community as the Liverpool print plant and promotes shared reading as a practical way to develop good mental health, increased wellbeing and social inclusion.  “We are pleased the film provided us an opportunity to work once again with the Readers. Their belief in the power of the printed word compliments our view that the printed page remains an engaging and inspiring experience.  The Reader Organisation is a charity we are proud to support” says Richard Gray.

Commenting on the motivation behind the film, he added: “We wanted to showcase our plant and our excellent staff, whilst promoting the belief that print remains an essential part of the media mix that can deliver a return on investment over and above the digital alternatives.  Through the use of film we also hope to spread this message beyond prints’ traditional markets.”